BOCA RATON, Fla., Dec. 14, 2021 /PRNewswire/ — InHealth Media specializes in promoting new health and wellness products to consumers across the United States.
"A core IHM marketing strategy uses strategically-written press releases to reach consumers in America," said Mitch Gould, CEO and Founder of IHM and Nutritional Products International, both based in Boca Raton, FL. "Press releases may not be sexy digital marketing, but they are essential to reaching potential buyers."
Gould said press releases allow brands to tell their story without a third-party filter.
"Our press releases boost our clients’ visibility, have a long shelf life, and introduce brands to potential customers," he said. "When consumers search for products, press releases can dominate the results."
Gould founded IHM to give health and wellness brands affordable marketing when launching new products.
"Product launches can be difficult," Gould added. "NPI and IHM bring together all the services that brands need to reach both consumers and retailers.
"We offer marketing services, professional sales staff, regulatory compliance expertise, and logistics to our clients," Gould said. "NPI and IHM present a coordinated campaign to reach retailers and consumers."
These services offered by NPI and IHM are part of Gould’s "Evolution of Distribution" platform.
"The ‘Evolution of Distribution’ brings all these services together in one easy-to-understand package that is also affordable," Gould said.
"We have the knowledge, experience, and success that product manufacturers need and want," he added.
For more information, visit Nutritional Products International online.
MORE ON IHM, NPI, AND MITCH GOULD
IHM and NPI are privately-held companies specializing in the retail distribution and marketing of nutraceuticals, dietary supplements, functional beverages, and skincare products. NPI and IHM offer a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Mitch Gould, founder and CEO of IHM and NPI, is a third-generation retail distribution and manufacturing professional. Gould developed the "Evolution of Distribution" platform, which provides domestic and international product manufacturers with the sales, marketing, and product distribution expertise required to succeed in the world’s largest market — the United States.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
SOURCE InHealth Media